Total Credits: 1.5 CLE
Whether your law firm obtains new business at the big game, in the board room, or by word of mouth, it must be easy to find in online search.
Combine the power of artificial intelligence and search engine optimization to drive your law firm's online presence forward. In this workshop, you'll learn:
* Why it's important to write for both people and search engines
* How to use AI responsibly to craft digital content
Faculty:
Krista Duncan Black, J.D., CEO, TOPDOG Legal Marketing, LLC?
Paula Roberts, Creative & Administrative Director, TOPDOG Legal Marketing, LLC?
| Manual- Sweet 16 Tips to Save Time & Craft Effective Online Content.pdf (1.6 MB) | 18 Pages | Available after Purchase |
| TOPDOG Legal Marketing-Sweet 16 Tips to Save Time & Craft Effective Online Content.pdf (1.4 MB) | 26 Pages | Available after Purchase |
, J.D., is a licensed Arizona attorney and the CEO of Phoenix-based TOPDOG Legal Marketing. She loves helping law firms maximize their digital presence and is a proud member of the Legal Marketing Association and the American Marketing Association. Over the course of her 25-year legal career, Krista practiced on both sides of a civil practice, as in-house counsel, and as a lead quality editor in the legal publishing industry. She knows first-hand the challenges attorneys face balancing the practice of law with client development. Krista obtained her law degree from the Indiana University Maurer School of Law and her undergraduate degrees from Marshall University in her native state of West Virginia. She lives in Scottsdale with her husband and two golden retrievers. You can learn more about Krista on LinkedIn.
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