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On Demand

Logic, Argumentation, and Persuasion Series Part 4: Four Key Elements of Superpower Persuasiveness

Total Credits: 1 CLE, 1 Ethics

Average Rating:
Original Program Date:
Jun 14, 2022


**This product cannot be purchased with the AZCLE anytime pass.**

If you could choose your own superpower, what would it be?  The power of persuasion enables virtually all other pursuits, so it ranks high on the list of preferred superpowers for lawyers.  In this program, Part 4 of Logic, Argumentation, and Persuasion, we’ll showcase four different methods to enhance your power of persuasion.  We’ll consider four classical rhetorical strategies and when to use them.  We’ll provide specific phrases to effectively articulate your position and practical techniques to connect your ideas.  We’ll use this information to help you construct more convincing, logical arguments and enhance your credibility in litigation and transactional practice, and even in casual conversations.  

You’ll learn this and more:

  • When to use logos, ethos, pathos, and kairos in arguments;
  • 12 rhetorical phrases to presage your perspective;
  • 6 ways to build coherence between ideas; and
  • 5 literary devices for driving a point home.


Lenné Espenschied, Next Level Contracts


Speaker Bio
Lenné Espenschied has earned her status as one of the two most popular contract drafting speakers in the U.S. by continually striving for excellence and providing innovative, practical skills-based training for transactional lawyers.  She practiced law in Atlanta, Georgia for 25 years, focusing on corporate and transactional representation of technology-based businesses.  She is the author of two books published by the American Bar Association:  Contract Drafting:  Powerful Prose in Transactional Practice (ABA Fundamentals, 3rd Ed. 2019) and The Grammar and Writing Handbook for Lawyers (ABA Fundamentals, 2011).  After graduating from the University of Georgia School of Law magna cum laude, Ms. Espenschied began her legal practice at the firm now known as Eversheds Sutherland; she also served as Senior Counsel in the legal department of Bank of America before eventually opening her own law office.  As a law professor, Ms. Espenschied taught commercial law, contracts, and contract drafting.  Her passion is helping lawyers acquire the skills they need to be successful in transactional practice.




Overall:      4.6

Total Reviews: 8


Frank W

"Very thorough compilation of definitions and examples that supported the webinar's agenda."

Magaly F

"Very well spoken and excellent tips!"