Victoria Collier

is a nationally recognized expert in law firm valuation, succession planning, and practice sales. After founding and successfully running her own estate planning and elder law firm since 2003, Victoria sold her practice in 2020, giving her firsthand experience in the complexities of law firm transitions. Victoria consults with lawyers on how to increase the value of their businesses, equipping them with strategies to optimize operations, maximize profitability, and prepare for eventual transitions. As the founder of Quid Pro Quo, LLC (www.QuidProQuoLaw.com), since 2021, she has conducted over 100 law firm valuations and facilitated more than 25 law firm sales and acquisitions, helping attorneys navigate one of the most critical financial transactions of their careers. Victoria is a Certified Exit Planning Advisor (CEPA) and Certified Value Builder Advisor (CVBA), bringing a data-driven and strategic approach to law firm exits. She is also the host of the widely followed Smart Lawyers Position to Transition podcast and manages The Art of Buying and Selling Law Firms, a private Facebook group dedicated to supporting lawyers in their transition journeys. Victoria was recently granted the ability to own a law firm in Arizona under the under the Alternative Business Structure rules. With over two decades of experience as both a lawyer and business owner, Victoria’s insights are rooted in real-world practice. She is passionate about helping attorneys take control of their financial futures by understanding, growing, and capitalizing on the value of their firms. It is her goal to help law firm owners find their path to a Life After Law®. For more information, visit www.QuidProQuoLaw.com.