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John Burton

Greenberg Traurig LLP

John specializes in intellectual property and information technology. He is a seasoned practitioner in trademarks, copyrights, licensing, domain names, technology acquisition and transfer, and related transactional matters. John counsels his clients in the acquisition, protection and exploitation of intellectual property rights and assets. John has experience in global brand management and protection, and provides a significant expertise in national and international trademark practice.

John is admitted in Arizona and Colorado and currently sits on the Executive Council of the State Bar of Arizona Intellectual Property Section.

Areas of Experience

Intellectual property

  • Trademarks: clearance; prosecution; maintenance; policing infringement; licensing; marketing and brand management
  • Copyright registration and protection strategy
  • Trade dress and trade secrets
  • Unfair competition, dilution and false advertising
  • Intellectual property audits
  • Intellectual property merger and acquisition due diligence
  • Advertising review and compliance
  • Commercial transactions
  • Supply/manufacturer distribution agreements
  • Confidentiality-non-disclosure agreements
  • Joint venture agreements
  • Covenants not to compete
  • Transactional matters

Information technology

  • Domain name acquisition and disputes
  • Web site use policies
  • Privacy statements
  • Technology acquisitions, licensing and transfers
  • Technology-related disputes
  • Internet/E-Commerce related matters
  • Software development, service and license agreements

Significant Representations

  • Eleven years in-house intellectual property counsel for a $4 billion company with core interests in consumer products, payment services, airline catering, convention services and travel and leisure.
  • Serves as intellectual property counsel to a number of emerging consumer product manufacturers.
  • Regularly litigates before the Trademark Trial and Appeal Board.
  • Counsels and represents clients in a wide array of contract and business matters.

Professional and Community Involvement

  • Member, American Bar Association, Intellectual Property Section
  • Member, Executive Council, State Bar of Arizona, Intellectual Property Section
  • Member, AIPLA

Articles, Publications and Lectures

  • Editor, Jury Instruction in Intellectual Property Cases, (1982 to present)


  • J.D., California Western School of Law, 1981
  • B.S., Finance, University of Colorado, 1978

Admitted to Practice

  • Arizona
  • Colorado
  • U.S. Court of Appeals, Ninth, Tenth and Federal Circuits