Crisis Communications and Social Media for Attorneys & Public Officials

For elected and public officials, social media represents special challenges – and special opportunities. Accessibility, information-sharing and gauging public interest are easier and more convenient than ever before. As are the opportunities to criticize, organize opposition and spread misinformation. And when a crisis hits, it will play out on social media. This seminar will help participants understand the influence of social media – and how it’s only going to grow. How public officials can use social media to the benefit of their organizations and constituents. And you’ll explore how to apply the best practices of effective crisis management on social media in a public setting.

• How public records and sunshine laws work on Facebook, Twitter and other social media.
• The critical step of distinguishing personal accounts from campaign and official government accounts.
• How to use social media to help achieve public policy goals.