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A Cognitive Science Approach to Persuasive Writing

Total Credits: 1.0 CLE

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Appellate Practice & Advocacy
Ann B Ching
Original Program Date:
Aug 25, 2022


Cognitive science explores how people think and act. Sometimes folks rely upon gut reactions; other times they engage in a drawn-out deliberative process. Sometimes we depend upon biases; others we can set them aside. 
In this course, Professor Ann Ching explores what scientists have learned and provides concrete advice for how we can incorporate those lessons in our legal writing. 

Professor Ann B. Ching, Sandra Day O’Connor College of Law, Arizona State University

Mikel P. Steinfeld, Maricopa County Public Defenders’ Office



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Sandra Day O'Connor College of Law, Arizona State University

is an Associate Clinical Professor of Law at Arizona State University Sandra Day O'Connor College of Law. Prior to this appointment, Professor Ching served as Ethics Counsel for the State Bar of Arizona (2016-2019) and Assistant Professor of Law at Pepperdine University (2013-2015). Professor Ching began her legal career in the U.S. Army Judge Advocate General's Corps (2001-2012), where she achieved the rank of Major and was awarded the Bronze Star Medal for her service in Iraq. Outside of teaching, Professor Ching serves on the Arizona Supreme Court's Attorney Ethics Advisory Committee, the State Bar of Arizona Ethics Advisory Group, and as a judge pro tempore for the East Valley Regional Veterans Court. Professor Ching is a graduate of the University of Arizona (B.A.), the University of North Carolina (J.D.), the Judge Advocate General's School of the Army (LL.M.), and Pepperdine University (M.B.A.).