B3 Strategies’ Vice President of Government Relations, Emily Rice, has more than a decade of public policy experience in Arizona. After joining B3 as a Government Relations Assistant in September 2014, Emily was promoted to Manager in January 2018. In April of 2025, she was promoted to Vice President. Prior to joining B3 Strategies, Emily worked at GameTruck Licensing, LLC as the Communications Manager, where she handled social media, communications, and the potential franchisee discovery process. Emily graduated from Gonzaga University with a Bachelor of Arts in English and History. Emily lives in Phoenix with her husband Nick, their son, and their senior dog Tater.

Barry Aarons is Owner of The Aarons Company LLC, a lobbying, grass roots advocacy and association management firm. Mr Aarons has fifty-five years of public policy experience. He earned his BA in political science from ASU with a specialty in behavioral political analysis.